A bad day for your brand may not mean a fully-fledged crisis. Often a brand is dogged by a thorny issue. A problem that’s come up, needs resolving and (whatever happens) is going to be hard to explain. Whether the realisation is immediate or gradual, the next step is to consider your resources in managing the issue.
In the past 25 years Rob Shimmin has assisted the custodians of numerous global brands as they navigate their way through complicated issues that have the potential to impact the brand negatively.
- Strategic advice that focuses on the communication impact of different potential actions
- A process of message development that is fast, impactful and collaborative
- Guidance or execution in the migration of that messaging into a ‘playbook’ of statements, Q&As, letters to customers, talking points
- Training for spokespeople, senior management or sales teams tasked with explaining the situation and the actions taken to resolve it