PERSONAL BRANDING – DELIVERING ON YOUR PROMISES
Amazon’s Jeff Bezos described corporate brands as “What people say about you when you’re not in the room.” If you were a brand, what would its promise be? What could people expect from you? What behaviours would strengthen or weaken your brand?
This is not about polishing up your online persona. It’s about understanding the very core of you and managing how your promise and behaviours are seen externally.
Three phased approach:
1. How you’re seen. Rob helps his clients build an unvarnished picture of their true image – how they are perceived by others. Rob uses:
- Psychometric testing
- Review of 360 degree feedback
- Interviews with key colleagues (if desired)
- Face-to-face coaching
2. Who you are. It’s pointless trying to be someone you are not. You’ll agree a personal brand that helps you and others see:
- The core values you hold dear
- The attributes that make you stand out
- Your weaknesses in perspective
3. What you do. Your brand can guide behaviours that deliver against the expectations you have set. Modular sessions draw on Rob’s decade of 360° branding at Ogilvy PR, strengthening the brand at every touchpoint:
- Presenting (small or large groups)
- Persuading (media, customers, colleagues)
- Managing (both upwards and downwards)
- Presence (making an impact in person and online)
- Conflict (behaviours leading to better outcomes)
- Confidence (building and showing it)
Mutual commitment to measurable value:
Every programme is tailored to the individual with agreed measures to ensure value is delivered. Getting there takes time, focus and energy from both sides.